5) How did you attract/address your audience?

We attracted our more sophisticated audience by making everything slick. This also reflects a part of the genre of our film as well as the style we were using in story. The title are in a simple font with with on black. Every fading dissolve was into black and the agents were dressed in black and white. This simple colour scheme for the main points of focus kept the piece unified as well as creates a sense of sophistication and seriousness (Pikachu is the only change to this colour scheme with his yellow head as at the point of film the genre turns from assassination/action to comic; together creating our overall genre of satire).

The identification with the victim also drew our audience as he was the only character the audience could realistically identify with (with his casual clothes as the connection). The cast consisted of sixteen to seventeen year olds which could appeal to the target audience age as they could identify with the cast (and maybe aspire to be like them as the age similarity implies there's a possibility of becoming like the agents at that audience?)

We also drew the manga loving audience firstly threw the title of our piece. A few people thought of Pokémon upon hearing the title but not the film. All members of the audience that watched Pokémon at a point was able to make the connection between 'Catch Them All' and THE BOSS.

The relatively quick paced editing attracted the audience members that love action films as, with the cutaways, the editing reflected this genre.

Our film was primarily shown to Media Studies students who, presumably, enjoy film. We aimed to make our piece as professional as possible which would hopefully attract them.